Business and Arts South Africa (BASA) _

Creating an impactful awards event in support of the Arts

22nd Business and Arts South Africa Awards
Business and Arts South Africa (BASA) exists to celebrate the businesses backing the arts in South Africa. For the 22nd Annual BASA Awards, partnered by Hollard, we shaped the full event identity and rolled it out across every touchpoint: emailers, presentation decks, social posts, stage backdrops, and the winner-reveal videos played on the day. We finished with the post-event impact report, capturing the reach of the event for BASA to build on.