SecondMuse x Oxfam_

Branding to Help Build Sustainable, Equitable Food Systems

Urban Food Hives
Urban Food Hives is an initiative by Oxfam, in partnership with Second Muse, tackling urban hunger by helping communities build fairer, more sustainable food systems across cities in Africa, Latin America and Southeast Asia. We created the full visual language for the program, then built the assets it needed to raise awareness and attract funding: a pitch deck, presentation collateral, promotional items, and social posts. Drawing on the bold, vibrant colours of the regions at its heart, we gave the initiative a brand as energetic and hopeful as the communities behind it.