Logo and print design

A minimalist take on South Africa’s Big Five

The Brief
This project was a pitch for San Park’s Big Five postcard competition, which aimed to feature our big five – lion, elephant, leopard, rhino and buffalo – in a new, unique manner.  

The Solve
Each of the big five has a key physical feature that clearly distinguishes it.  We decided to focussed on each of these key physical attributes to create a minimalist icon for each of the animals. The set worked together to create dynamic patterns and potential collateral pieces for San Parks to promote to tourists.