Animation & Character Design

Brining an uplifting voice to infertility treatment

The Brief
Wijnland Fertility Clinic is one of the leading fertility clinics in South Africa. The clinic differentiates itself by being first and foremost patient focussed, and offering a holistic approach to their treatment offering – focussing not just on the medical aspects, but also on their patients mental and emotional well being. In an industry where there can be so much hopelessness and despair, Wijnland wanted to create a series of educational videos that focussed not just on educating their patients, but also on uplifting them, and even putting a smile on their faces.  

The Solve
Drawing on the trend of adult cartoons like South Park and Rick and Morty, we created a set of animated characters that each had their own infertility story, and used them as the stars in a series of animations that tackled some of the common questions asked by patients, in humorous, tongue-in-cheek manner. The animations offered both education, and entertainment value, and were hugely successful on social media.


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