Movember x SecondMuse _

Empowering branding to improve the mental wellbeing of young black men

Rooted and Rising Collective
We supported Movember and SecondMuse to launch the Rooted and Rising Collective—a bold, optimistic initiative championing BIPOC men’s mental health leadership. Our challenge was to create a brand that felt powerful, uplifting and unmistakably Movember, while standing tall in its own right. From invites and social posts to presentation decks, we crafted a vibrant identity that pulses with purpose—fuelling a movement to inspire young Black men to live happier, healthier, longer lives.