Headstream _

An inclusive brand refresh to support youth mental well-being in a digital age

Brand Refresh
We partnered with Headstream, an innovation program powered by SecondMuse, to evolve their brand identity, introducing a bold new visual language while retaining the existing logo. The refreshed look is vibrant, optimistic and youth-focussed, designed to resonate with teens as well as the creators and entrepreneurs building tools to support their mental wellbeing. From an inclusive photography style to a fresh colour palette centred around an own-able electric blue, graphic system and tone of voice, every element was crafted to reflect Headstream’s mission and values. We delivered a full brand guide alongside key collateral, including presentation templates, social media assets, newsletters, hero graphics and a curated photo library.